In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Key Learning Points:
Define marketing and describe how marketing creates value
Describe the elements of the marketing mix
Explain how these elements interact to create value for consumers
Use different analytical frameworks to examine how managers solve business problems
Evaluate brand extensions
Develop a marketing Plan proposal