Business Presence and Persuasion: Communication for Effectiveness
Persuasive and compelling communication matters in business. Regardless of how innovative your product might be, or how important the new project is, if you cannot communicate effectively and persuasively with your colleagues and customers, you probably will not succeed. Ideal for those who are planning presentations, pitches, and discussions in order to build new business, sell creative ideas, or report internally, this course will focus on the crucial communication skills you need to be persuasive in business. We will cover a wide range of tools, including the Planning Path, a model for quickly constructing objective-driven and persuasive communication. Students will also learn to choose from five different fundamental structures for building clear and compelling messages. Since adjusting to feedback is so critical, there will also be a session on your listening and communication style and exploring the impact you may be having on others.
Students will come away with a toolkit of approaches that can offer increased confidence, gravitas, and the ability to communicate effectively and deal with doubts, questions, or confrontations. The course will involve a blend of dynamic online discussions, interactive exercises, and individual feedback that will enable participants to be more immediately impactful. Students will be encouraged to address real issues they are personally facing so they can apply the skills they have learned.